Brand Strategy

Brand story

“Without proprietary technology,
being No. 1 in the world is impossible."

CREORA Spandex brand story for functional fibers:

Even until the 1990s, the manufacturing technology for spandex was shrouded in secrecy.
The technology was held by only three countries: the United States, Germany, and Japan.
Domestic companies had to pay expensive royalties to advanced foreign firms.

However, Hyosung TNC had a different mindset.
"If we don't have a proprietary technology, the added value of spandex won't belong to us."
In 1990, Hyosung embarked on a research campaign to produce spandex.
They had only a few spandex yarns produced by suppliers in advanced countries.
Three researchers began their audacious journey to develop proprietary spandex technology.

The research began with an efforts to understand what spandex was composed of,
and then continued with research to find the synthesis conditions and ratios of the constituent ingredients.
The researchers, like the first scientists, never left the laboratory.

They faced a repeated failures.
After finally completing chemical experiments on polymer materials,
the design of the spandex production process followed. However,
after years of research, the first trial run of the spandex factory revealed a fatal flaw.

This led to a series of trial and error attempts,
and it was even whispered that it may have been a wasteful venture.

Hyosung did not stop.

The management and development teams were not afraid of failure.
In 1992, they finally succeeded in producing spandex in-house.
After a long commercialization process spanning seven years,
Hyosung's spandex became the world's market leader in 2010.

As a latecomer who became the fourth company in the world to possess proprietary spandex technology,
CREORA Spandex, which created something from nothing,
still proudly holds the top position in the world.

"Developing sustainable products is more
urgent than immediate profits."

Sustainable Fiber regen Brand Story

In the early 2000s, when environmental awareness was not high
and there wasn't much demand for sustainable products,

Hyosung TNC looked at discarded fishing nets in the sea and had an idea.
Could we collect these ghastly discarded fishing nets, which were drifting
through the ocean and leading countless marine creatures to their deaths,
and turn them into Nylon yarn? "Recycled fishing net yarn" was something
that didn't exist anywhere in the world, but Hyosung TNC was determined
to pioneer a new path.

The discarded fishing nets had been exposed to
seawater and UV radiation for a long time, laden with a lot of salt and impurities.
Recycling this yarn required more manpower, time, and cost
compared to making regular nylon yarn.
Could we truly expect profitability and productivity from this endeavor?

Everyone was skeptical,
but Hyosung TNC was fully committed to producing sustainable yarns for
the future generations rather than focusing on immediate profitability.

We acquired and analyzed discarded fishing nets from around the world.
The process involved cutting the collected discarded fishing nets into a
small pieces, soaking them in water to remove impurities,
breaking down the fishing nets into liquid form, and then passing them
through a catalyst filter for secondary impurity removal.
We further removed remaining impurities with ultrasound equipment.

It took a considerable amount of time even to produce the Nylon component,
caprolactam. Hyosung TNC did not give up.

In 2007, we finally
unveiled the world's first Nylon made from discarded fishing nets to the world.

That's how regen Ocean Nylon was born.
But it didn't stop there. Hyosung TNC accepted a further endeavor
To make all three major synthetic fibers sustainable products.

And even now, a new research continues,
pushing the boundaries of technology
for a newer, more astonishing, and more sustainable future.