Brand Strategy

Brand
Identity

See below

Brand Mission

  • "Dedicated to the role of innovators in redefining human lifestyles through the construction of a technological ecosystem"

Brand Vision

  • "An Innovator opening a new future through sustainable living"

ESG Essence

  • Better Lifestyle & Tomorrow

Brand Slogan

  • Innovation for Better Lifestyle & Tomorrow

Core Identity

  • Agile

    The speed of realizing future possibilities

  • Sensible

    High sensitivity to society and the environment resulting from responsiveness and innovation in reading market trends

  • Futuristic

    Contemplating and designing not just today's lifestyle, but also the lifestyle of the future

  • Cooperative

    The future of the Earth and humanity is not just the vision Hyosung TNC alone, but it is the realization of an ecosystem where all stakeholders collaborate.

Brand as Product

  • Products contributing to the innovation of a human lifestyles
  • Products that realize sustainability and contribute to the future of humanity

Brand as Organization

  • An organization always open to a new possibilities
  • An organization that sensitively responds to customer needs and technological trends
  • An organization that prioritizes the future gains over today's profits
  • An organization that leads collaboration in the industry ecosystem

Brand as Person

  • Brand personality : Delicate, meticulous, active, confident, with dreams for the future
  • Brand persona : Competent and responsible female scientist in her 30s to 40s
  • Tone & manner : Confident yet responsible with a strong "girl crush" tone and manner

Brand Value Proposition

  • An enterprise that leads the way in showcasing a new possibilities in lifestyle materials
  • A company that prioritizes environmental friendliness, ensuring safety in production, and contributing to the global environment
  • A company that creates products that strike a balance between functionality and environmental considerations, excelling in both aspects
  • A company that invests in the industry ecosystem and the environment ahead of immediate profits, prioritizing long-term benefits

Brand-Customer Relationship

  • Direct customers : Partners who provide inspiration and enable the realization of a new fashion proposals
  • End consumers : A company (brand) that fulfills the value of your life through sustainable and innovative material development
  • General public : A company contributing to humanity and the planet by developing a better functional materials and establishing an sustainable ecosystem