Brand Strategy

Brand
Identity

See below

Brand Mission

  • "Dedicated to the role of innovators in redefining human lifestyles through the construction of a technological ecosystem"

Brand Vision

  • "An Innovator opening a new future through sustainable living"

ESG Essence

  • Better Lifestyle & Tomorrow

Brand Slogan

  • Innovation for Better Lifestyle & Tomorrow

Core Identity

  • Agile

    The speed of realizing future possibilities

  • Sensible

    High sensitivity to society and the environment resulting from responsiveness and innovation in reading market trends

  • Futuristic

    Contemplating and designing not just today's lifestyle, but also the lifestyle of the future

  • Cooperative

    The future of the Earth and humanity is not just the vision Hyosung TNC alone, but it is the realization of an ecosystem where all stakeholders collaborate.