Brand Strategy
Brand
Identity
Brand as Product
- Products contributing to the innovation of a human lifestyles
- Products that realize sustainability and contribute to the future of humanity
Brand as Organization
- An organization always open to a new possibilities
- An organization that sensitively responds to customer needs and technological trends
- An organization that prioritizes the future gains over today's profits
- An organization that leads collaboration in the industry ecosystem
Brand as Person
- Brand personality : Delicate, meticulous, active, confident, with dreams for the future
- Brand persona : Competent and responsible female scientist in her 30s to 40s
- Tone & manner : Confident yet responsible with a strong "girl crush" tone and manner
Brand Value Proposition
- An enterprise that leads the way in showcasing a new possibilities in lifestyle materials
- A company that prioritizes environmental friendliness, ensuring safety in production, and contributing to the global environment
- A company that creates products that strike a balance between functionality and environmental considerations, excelling in both aspects
- A company that invests in the industry ecosystem and the environment ahead of immediate profits, prioritizing long-term benefits
Brand-Customer Relationship
- Direct customers : Partners who provide inspiration and enable the realization of a new fashion proposals
- End consumers : A company (brand) that fulfills the value of your life through sustainable and innovative material development
- General public : A company contributing to humanity and the planet by developing a better functional materials and establishing an sustainable ecosystem